![]() 11: Tatango allows new contacts to add their email address to your list with a simple text. You can offer incentives, such as discounts and promotions, for signing up. 10: Some retail stores have great success obtaining emails at the register when customers pay. People understand that by doing so, you will include them on your email list. Encourage visitors to drop their card into a fishbowl for a chance to win something. 9: You can also collect emails at expos or brick-and-mortar locations. VerticalResponse offers sign up forms for free with every account. It’s easy to set up, and you don’t have to think about it once you created it. 8: One of the simplest ways to collect email addresses is with a sign up form on your website or blog. Likewise, if you sell pet supplies, you can divide your list into categories based on the animal(s) they buy for or are interested in. If you sell clothing and certain customers only purchase men’s clothing, they may not want to receive your emails promoting sales on children’s apparel. 7: If you’re not already doing it, consider segmenting your emails based on purchases or links clicked. Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! And it’s free. If 99 percent of your list isn’t opening your email, you’ll need to do some work on your subject lines and the timing of your emails (day of the week and time of day). 6: You’ll also want to take a cue from your open rates. What’s more, VerticalResponse users get a 10 percent discount for additional verifications. ![]() All Kickbox users get 100 free verifications every day. It also detects disposable email domains, role-based email addresses and low-quality addresses. Kickbox uses a real-time API to verify email addresses before it adds a subscriber to your list. Kickbox helps eliminates bounces before you launch your email campaign by “scrubbing” your list and replacing it with a squeaky-clean version. 5: There are some great tools to help you maintain a healthy email list. It will keep your readers engaged, increase the likelihood that they’ll make a purchase or donation, and let you know (via bouncebacks) which accounts are no longer active. You can also include a similar survey on your unsubscribe confirmation page. Too many emails? Irrelevant content? Not enough discounts? Use the information to keep the next contact from leaving. When you give your contacts a way to unsubscribe after a long period of inactivity, give them a one-click survey on your unsubscribe page to find out why they’re leaving. ![]() 2: Send a polite “fish or cut bait” email asking if they’d like to confirm they want to stay on your email list before you remove them. 1: Send a “we miss you” email with a special offer or discount code to see if you can incentivize the customer to make a purchase. There’s a variety of ways you can win subscribers back or at least learn from their behavior before they go. That said, it’s important that you try to engage a subscriber before removing him or her from your list. Many email list guidelines recommend waiting for a full year of inactivity before removing a subscriber from your mailing list, but many providers now advise removing inactive email addresses after just six months of inactivity. Here are 15 tips to help you clean, maintain and grow your email list. If you’re not replacing churned email addresses with new active ones, your business can feel the impact. Thanks to bounces, unsubscribes and address changes, you can lose upwards of one-third of your list each year. A healthy email list is vital to any business.
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